The nuances of MICE industry in India are understood by professionals far and few. Business dealings in India go beyond the dictates of International Business hypothesis especially when a people centric industry like MICE is the focus.
MICE INDIA undertakes the organizing of Professional Development Seminars. These are customized for Indian MICE Professionals deprived of continual skill up gradation to come to terms with the fast transforming
International MICE industry. After all skilled human software is the prerequisite of success in an industry based on human connection. Our research team ensures that the content of modules is constantly upgraded.
The modules currently available are :
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Understanding MICE:
A Global Perspective |
Before we think of walking into the MICE corridors, it is imperative for us to understand What is MICE all about ? What is that each element stands for ? Trace the foot-marks of a few success stories and also some not-so-successful ones.
This module offers a keen insight into :
MICE meaning and terminology
Global MICE trends
Case studies
Must attend programme for :
Middle level executives, within each element of MICE
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Understanding the Indian MICE Industry
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This is a highly specialized Indian MICE centric module, which is a must for Professionals trying to gain a foothold in Indian MICE industry. A basic entry level programme to understand the nuances of MICE and the current role the industry plays in India. A look at some facts and figures (statistics). And towards the end, a comparison with the global industry.
It spans the spectrum of :
MICE in India : Current perspective
The Evolution and Growth of the sector in India
Opportunities and Threats (What’s right and What’s wrong)
Key drivers
Must attend programme for :
Junior – Middle level executives, within each element of MICE
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| Budget Preparation, Planning and Management |
Preparing a budget is a time-consuming and a cumbersome process. An insights into facets of budget preparation can reduce the time/cost factor while preparing a budget for your next event.
The session on Budgeting takes you through the :
Some basic facts about budgeting
Research
The process of Budgeting
Elements of Budgeting
Preparation of checklists
Review
Must attend programme for :
Middle – Senior level operations executives
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MICE: The marketing mix
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This is a highly comprehensive operations module and the trainer would take you through the entire process of MICE Management and Marketing spanning the areas of :
Creating your brand as an irrefutable “MICE” product
Marketing techniques
Role of technology
Getting the right numbers
Must attend programme for :
Middle level operations executives
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Bidding
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The quintessential process can be the worst nightmare of a MICE organizer. The session on Bidding is all encompassing and takes care of :
Budget Preparation
Preparing of the Bid document
Bidding and Nuances of presentation
Must attend programme for :
Middle – Senior level operations executives
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Incentive Management
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Unusual in its approach, the concept of Incentives, is not known in India the way it actually should be. The module empowers Incentive players with an insight into an India perspective on this hi-yield area - Incentives
The module takes you through :
Understanding the background of an Incentive programme
Understanding the objectives
Detailed look into the criteria set by a Corporate
Creating a product woven around on objectives
Must attend programme for :
Middle – Senior level executives engaged in Incentive business
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| Selecting the Right Venue/Destination |
Choice of venue/destination is quite critical when it comes to an Exhibition or a Conference or an Incentive. The module lets you have a clear picture of what’s the right venue for your event and how to get the best out of it.
The module emphasizes on :
Understanding of some basic parameters
Research
Understanding of the need and profile of the event
Creating a product woven around on objectives
Must attend programme for :
Middle – Senior level executives engaged in Incentive business
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Exhibitions
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The module tries to give an insight into the Global Exhibition industry
scenario and draws comparisons with India and aids the understanding of Exhibitions industry by offering insight into:
Creating and Planning Exhibitions
Key drivers for the future
Marketing and Logistics
Exhibitions: Dos and Donts
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Event Preparation
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The module will sail the group through the aspects of:
Contracts and Agreements
SITE Selection
Safety and Security Issues
Personnel Management
Trade Negotiations
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About the trainer
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