Search engines rely on relevant text to determine your website's ranking. Include as much text as possible and stay away from graphic intensive web pages. If your site makes heavy use of graphics and has little or no text you are sabotaging your chances for TOP rankings. Heavy amounts of text is most important on your homepage! And make sure to include your keywords!
Fast Fact: Place at least 150 words of text on every page of your website.
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| This tool allows you to find related keyword search terms to be used in your marketing strategy. Not sure what terms to bid on? Not sure what terms to optimize for? It is crucial to target the best phrases in terms of traffic and competitive nature when marketing your site online. Research a variety of search terms related to your site, including how many times they were searched upon in the previous month. |
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| Use this tool to determine the optimum keyword density percentage for any given search engine. Keyword density is the ratio of a keyword or keyword phrases to the total number of words, or depth of a page. Keyword density is a critical factor of search engine optimization and to rank at the most optimal level, your keyword density must not be too high or too low. If at all possible try keeping the ratio close to 2-8%, although each search engine varies. |
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| Check to see the visibility of your URL in the major search engines. It is important to know the current positioning of your site, to initiate a marketing plan down the road. Being listed initially in these engines will assist with future marketing strategies and the optimization of your site. |
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| These 4 Tools will assist in evaluating your domain name from the eyes of the Google Search Engine. Google generates more search engine traffic than any other engine on the Internet, and it is imperative that your site be crawled and listed. By placing your domain.com in the appropriate text box, you can determine what pages have been indexed, how many pages google has picked up, the number of links to your site in Google and how to develop more links in Google. |
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| Link Popularity Analysis is one of the best ways to measure your site's overall visibility. Link Popularity refers to the total number of links or "votes" that a search engine has found pointing to your website from other sites in their database. This free link popularity tool will show you the total number of pages in the major search engines that link to your site, so you can see how your site compares to competitors and other major online players. |
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| A search engine spider is software that crawls around the web and reads web pages. These spiders then take that information to their home base, the database or index, to be included in search engine listings. It is important to know exactly what a search engine spiders sees when crawling your website. This tool displays the text and links that a search engine spider would see when it crawls a page. |
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See through the eyes of a spider: What a search engine sees when it reads your site.
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| Use this tool to initially submit your site to the free search engines. This will assist in getting you the links needed for the search engine spiders to crawl your site. |
| Major Engines |
| Ah-Ha |
Altavista |
Google |
Fast |
GigaBlast |
MSN |
Goo |
Rex |
Splat |
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| Directories |
| DMOZ |
GoGuides |
Gimpsy |
JoeAnt |
About.com |
Xoron |
Quango |
Colossus |
More |
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