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What To Do If Your

Search Engine Ranking Falls

By Manmeet
Search Engine Positioning Specialist

When you are comparing your ranking reports from month to month, it is completely normal to see your positions fluctuating over time.  Some positions will increase and some will decrease.

As long as your site is experiencing more increases in position and less decreases, do not be concerned.  This fluctuation is due to many factors including the fact that search engines are constantly adding new pages to their database and changing ranking algorithms.

If you notice that your keywords are falling drastically or seemed to have dropped out of the index completely, don't panic right away.  Major engines such as Google and AltaVista will switch between database's, so try back in a few hours or a day or two and monitor it closely over the next few weeks.

If you are using an automated program to check your rankings, remember that a tool and can sometimes be inaccurate.  Go to the search engine itself and find out for sure if your listing has changed.  If it has, be patient.

Sometimes, an engine will drop your placement for no apparent reason, only to replace it a few days later, sometimes at a higher ranking than it was in to begin with.  Engines will also sometimes return different results at different times of the day, so be sure to check throughout the course of the day.

If you find that your listing is not coming back after a few weeks of monitoring, it's possible that the engines have made major changes.  Your listing may come back in the coming months and it may not.  It's best not to make any changes until you are sure that your position will not come back.

It is within your best interests to continue to be patient, but begin to review your site and determine what changes will need to be made.

Take a look over your competitors pages.  Is it obvious why they were able to win your position?  Can you think of ways that your site can be improved?

If so, begin planning adjustments.  Adjust the keyword frequency and prominence in your meta tags and body.  Include more quality pages with-in your site.  Try creating more content oriented pages.  Add more link text that includes your keywords.  Link to popular sites that revolve around a theme similar to yours.  Continue to build up your link popularity.

If you had your site at the top once, you have what it takes.  If you are determined, you can get it back to where it belongs again.  When you are confident that your changes have a good chance at gaining back their high placement, consider re-submitting your pages.

This article, entitled "What To Do If Your Search Engine Ranking Falls" was written by Manmeet of Web Submission Services to inform web site owners of the importance of staying patient if search engine ranking positions start to fall. Please visit Web Submission Services Search Engine Marketing service and information center for more information on the proper steps to take when preparing your web site for Search Engine Advertising with ethical search engine optimization practices.

A NOTE TO WEBMASTERS:
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This article is intended to inform web site owners of the importance of choosing the proper keyword phrases with marketing potential when preparing for a successful search engine marketing campaign.  Special permissions may be granted to use the content of this page in it's entirety for a variety of intentions.  If you would like re-print rights on this article, you MUST send Manmeet an e-mail requesting special permission.   You MUST include your web site URL.

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