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Meta Tag Optimization

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Meta Tag Optimization

By Manmeet
Search Engine Positioning Specialist

Meta tags are not nearly as important as they used
Meta tags are contained within the <head></head> area
The most important Meta tags will include your title, description
Irrelevant tags such as meta author and meta generator, can confuse
Title Tag

<title>Your Sites Title Here</title>
Your title tag should be the first META Tag shown within the <head>
Your title tag is going to be one of the most important areas of
Your title tag should contain your most important keyword phrases
In most cases, its best not to repeat words in your title.

Titles should contain approximately 15-65 characters. The search
Stop words such as "A", "The", "And",
Punctuation should be used sparingly -- only when they are needed
Good marketing sense says that the first letter of each word of
Description Tag

<meta name="description" content="An informative
Your description should only describe the content of the page that
Not all search engines will use your description for ranking purposes.
People should be enticed to click on your site by reading your description,
Depending on the engine you are targeting, consider adding your
Descriptions should be approximately twenty-five words depending
Proper grammar should always be used in your description tag.
Keyword Tag

<META Name=�keywords� CONTENT=�keyword phrase here, another
Most engines no longer put much relevancy on this tag. However,
Only list keywords here that are relevant to the page this meta
Do not repeat a word more than three times within a keyword
In most cases a keyword meta tag should contain no more than four
Do not use words such as "A", "The", "And",
Commas can be used to separate words from one another such
search engine optimization, web site marketing, website
Not using commas can sometimes increase the chances of being picked
internet marketing website online promotion services

Do you see how a much wider variation of words can be used here?
Internet Marketing
Marketing Website
Marketing Website Online
Website Online Promotion
Online Promotion
Online Promotion Services

So, instead of listing all of these words separated by commas, space
Robots Meta Tag

<meta name="robots" content="index,follow">
The robots meta tag is used as a command to the spiders so that
If the command instructs the robot to "index", then your
If the command instructs the robot to "follow", then the
If the command instructs the robot to not index a page, "noindex",
If the command instructs the robot to not follow, "nofollow", to be in "Old School" SEO, but they do still deserve and need proper attention.
of your pages.
and keywords. These should be the first tags on the pages.
engines and make other areas of your meta tags appear to be less relevant. Eliminate any irrelevant meta tags.
/> of your page.
your page that your keywords should be placed in.
for the specific page that the title is on.
engine and the competing market will play an important role as to exactly how many characters are going to help boost your rankings.
"With", etc. Should be avoided in titles.
to make a title appear to make more sense or appear more professional.
the title should be capitalized.
description about your site should be included here in about twenty-five words, depending on the engine. Be sure to use your targeted keyword phrase.">
the tag is on.
Some will use it as the description of your site -- others wont consider it for any purpose at all.
but marketing hype and biased words should be avoided.
keyword phrase toward the middle of your description instead of the beginning. This seems to be especially helpful when trying to get a page ranked for a competitive keyword.
on the search engine that will use this description and the reason they are using it.
Only begin each sentence or proper nouns with capital letters and use proper punctuation.
following, followed by more�>
it does help to use it for those that do.
tag is on.
tag.
or five phrases.
"By", "With", etc.
as...
ranking
up under variations of phrases. This is normally only useful if your string of keywords can produce multiple important phrases to use such as...
The keywords that this page might get listed under would be:
can be conserved and additional options are available by listing them as a string of words.
/> /> /> t;>
they know what to do when encountering a specific page on your web site.
page will be spidered.
spider will follow the links from this page.
the spider will NOT spider this page.
then links on this page will not be followed.

Only one set of commands should be given to the robot. Decide which commands to give and place that tag on the corresponding page of your web site.

Each page of your site should contain a robots tag. If it does not, there is no need to worry as long as you want the pages to be indexed. The robots tag is simply a prompt so that the spiders know what YOU want them to do. If you don't have the tag at all, your pages and links will still get indexed and followed.

Ending...

While meta tags certainly are not the most important aspect of search engine optimization, they do still offer useful information to the spiders and should be crafted properly.

If you are using a "meta tag generator" to create your tags, be sure to proof them thoroughly before placing them on your page. Some automated generators have a tendency to leave room for error.

This article, entitled "Meta Tag Optimization" was written by Manmeet of Web Submission Services to inform web site owners of the proper use and structure of meta tags. Please visit Web Submission Services Search Engine Marketing service and information center for more information on the proper steps to take when preparing your web site for Search Engine Advertising with ethical search engine optimization practices.

A NOTE TO WEBMASTERS:
FREE CONTENT FOR YOUR WEB SITE:

This article is intended to inform web site owners of the importance of proper meta tag optimization when preparing for a successful search engine marketing campaign. Special permissions may be granted to use the content of this page in it's entirety for a variety of intentions. If you would like re-print rights on this article, you MUST send Manmeet an e-mail requesting special permission. You MUST include your web site URL.

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