When it comes to promote website or business
on the Internet, to start attracting the targeted audience
to the website, question arises how do you attract the targeted
visitor to you website? Broadly two advertising modules
come in the mind of webmasters. First approach is to place
the paid ads on the internet, which includes directories,
portals, search engines like yahoo and google. The other
one is organic or natural traffic through search engines
when any one is searching information on the search engines
by using keywords is called Organic Search Engine Optimization.
Paid Web Advertisement
Paid web marketing is the fast way to start driving the
traffic to your website and effective too. The methods involves
1) Paid banner advertisement on other websites
2) Pay per Click on Google, Yahoo and Other major search
engines.
3) Press releases
Organic/ Natural Web Marketing
Organic traffic, as the name implies, it’s the traffic
come to websites naturally through the search engines, directories,
blogs. Some more Natural Web Marketing Includes
1) Referred from search engines.
2) Any link on web
3) URL’s on Letter head, business cards, etc
Paid or Organic - Which method
I should use for my website?
When it comes to select one best option between
the two either Paid and Organic, most webmaster do mistake
here by comparing one and neglecting the other method.
To reap maximum benefits. The webmaster
should not give ignorance to one. Paid methods are quickest
methods to catch the eye balls of visitors and driving the
traffic to new websites, especially for an e-commerce website
till organic listings kicks in.
The natural/ organic search marketing take few months to
harvest the benefits as like you sow the seeds and the results
come after few months. Organic search marketing requires
optimistic patience and time.
If you already have the organic presence
then paid campaigns can boost up the traffic.
Market a website is important to establish the brand identity,
whether it’s through organic free listings or paid
advertising.
Facts You Should Mind Before Launching
Paid Campaigns
1)
Don’t List very generic keywords related to industry
domain. The keywords should highly specifically to your
services and region. For example if you have Web Design
Company in UK, then you should use not very generic keywords
like web design and website design, generic keywords can
ruin your advertising budgets.
2) Description should be enough impressive to attract the
visitors.
3) Landing URL should be highly related to keywords you
bid.
4) Be sure about the daily and monthly budgets. You should
keep an eye on which keyword is getting clicks, and compare
the conversion ratio.
5) Tweak the descriptions and keywords if you find the keywords
are not getting enough clicks.
So now you able to choose the appropriate method to drive
traffic to your website. Remember, simplify launching website
can’t solves the purpose itself. Your website could
be the effective tool to generate the traffic and revenue
or sales leads.
Brijesh Kumar is
an Internet
Marketing Specialist and owns SEO
Services India, a search engine optimization and marketing
company.
|
